Talk:Differentiation (marketing)

I do not think this definition goes far enough, differentiation includes more than advertising what is different. The price, as mentioned is important. Persuasion is not well enough defined. That persuasion includes all of the four Ps of marketing, Promotion and Price are mentioned. Product and place also contribute to differentiation. The attributes built into a product or service differentiate it, as do the channels and methods of distribution. -- User:67.181.14.154

I moved your comment here (the talk page) from the article itself. Yes, from my limited understanding of marketing, I think you're quite right. You're very welcome to be bold and change the article accordingly. -- John Fader 02:33, 22 Jan 2005 (UTC)