MDV (TV station)

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This article is about the Australian television station. For other uses, see MDV.

MDV
Channels
Programming
Affiliations10
Ownership
Owner
History
First air date
1 January 2006; 18 years ago (2006-01-01)
Former channel number(s)
  • Digital:
  • 33 (UHF) (2006–2014)
Ten (2006–2016, 2021–present)
Nine (2016–2021)
Call sign meaning
Mildura
Digital Television
Victoria
Technical information
Licensing authority
Australian Communications and Media Authority
ERP50 kW
HAAT164 m[1]
Transmitter coordinates34°22′47″S 142°11′18″E / 34.37972°S 142.18833°E / -34.37972; 142.18833

MDV is a joint venture television station between Seven West Media and WIN Corporation. Based in Mildura, Victoria, Australia, it is a digital-only Network 10 affiliate run under the company name Mildura Digital Television Pty Ltd It began broadcasts on 1 January 2006.

History[edit]

MDV began broadcasts on 1 January 2006 as Ten Mildura, jointly owned by the incumbent broadcasters WIN Corporation and Prime Television Limited.[2]

On 1 July 2016, due to WIN Television becoming the Network Ten affiliate in the region, MDV switched its affiliation to the Nine Network[3] and rebranded as Nine Mildura. On 1 July 2021, due to WIN Television becoming the Nine Network affiliate in the region,[4] MDV switched back its affiliation to Network 10.

On 8 May 2024, it was revealed that its parent company Mildura Digital Television Pty Ltd would shut down on 30 June 2024.[5]

Availability[edit]

The station is a Network 10 affiliate, which is jointly owned by Seven West Media and WIN Television. MDV is available on LCN 5 in the Mildura and Sunraysia area in standard-definition.

10's multichannels 10 HD (which is 10's main channel in high definition), as well as 10 Bold and 10 Peach are available on LCN 50, LCN 51 and LCN 52 respectively. Before the 2021 affiliation swapback, Nine's multichannels 9Gem (in high definition) and 9Go! were available on LCN 50 and LCN 55 respectively. Before MDV's affiliation change on 1 July 2016, Ten's multichannels One and Eleven were available on LCN 50 and LCN 55 respectively.

WIN is responsible for handling playout and then transmits this signal via satellite to transmission facilities in Mildura. WIN also handles the business administration and used to handle the national advertising sales for MDV, until 1 July 2022 when Southern Cross Austereo took over national sales. Local sales remained unchanged, with WIN's sale team continuing to support local businesses in Mildura.[6]

The Mildura/Sunraysia region changed frequencies as part of a nationwide retune process on 26 August 2014, and the station moved from UHF 33 to VHF 10 as a result of the retune.

LCN Service
5 10
50 10 HD
51 10 Bold
52 10 Peach

See also[edit]

References[edit]

  1. ^ HAAT estimated from http://www.itu.int/SRTM3/ using EHAAT.
  2. ^ "TEN Digital commences in Mildura". Digital Broadcasting Australia. 1 January 2006. Archived from the original on 4 July 2006. Retrieved 8 May 2024 – via National Library of Australia.
  3. ^ Mitchell, Jake (28 June 2016). "Nine reaches affiliate deal to run signal into regional Victoria". The Australian. Sydney: News Corp Australia. Retrieved 28 June 2016.
  4. ^ "Nine changes regional TV partners and signs deal with WIN". Mediaweek. 12 March 2021. Retrieved 8 May 2024.
  5. ^ "Mildura Digital Television Pty Ltd to shut down". River 1467. Mildura: ARN Media. Retrieved 8 May 2024.
  6. ^ "SCA announce sales representation in regional Western Australia and Mildura". Mediaweek. 5 May 2022. Retrieved 8 May 2024.
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