Hubbard Foods
 | This article contains content that is written like an advertisement. (August 2021) |
| Company type | Private |
|---|---|
| Industry | Food |
| Founded | Auckland, New Zealand 1990 |
| Headquarters | Auckland, New Zealand |
Key people | Dick Hubbard, Founder |
| Products | Fruitful Breakfast Berry Berry Nice Big Breakfast |
Number of employees | 150 |
| Website | www |
Hubbard Foods Ltd is a manufacturer of breakfast cereals based in Auckland, New Zealand, operating under the Hubbard brand as well as producing for private labels. Founded by Dick Hubbard, who temporarily stepped down as CEO from 2004-2007 to serve as the mayor of Auckland, the company is noted as the third significant player in the New Zealand 'ready-to-eat' cereal market, following Sanitarium and Kellogg's, as reported by The Sunday Star-Times in July 2010. The company currently employs approximately 150 people.[1][2]
History[edit]
Established in 1989 as Winner Foods, the company underwent a name change after two years, with the founder opting to use the family name on cereal boxes and renaming it Hubbard Foods Ltd. In 2008, there was contemplation of selling the company, but the decision was made to retain ownership.[3]
In 2010, a notable initiative took place as Hubbard Foods, in collaboration with Vector Limited, installed the largest commercial thin-film solar PV panel system in New Zealand on the roof of its South Auckland building.[4]
Subsequently, in 2018, the company transitioned ownership to HFG Group, later rebranded as Walter & Wild under the ownership of Harry Hart and his father Graeme Hart.[5]
References[edit]
- ^ "Hubbards not for sale". Television New Zealand. 22 July 2008. Retrieved 30 July 2010.
- ^ O'Neill, Rob (27 July 2010). "It's crunch time in the fight for your breakfast dollar". The Sunday Star-Times. Retrieved 30 July 2010.
- ^ Smith, Jacqueline (22 July 2008). "Hubbard opts to hold on to cereal firm". The New Zealand Herald. Retrieved 30 July 2010.
- ^ Fowler, Nina (23 July 2010). "Vector backs NZ-first solar energy trial". National Business Review. Retrieved 30 July 2010.
- ^ Hutching, Chris (27 June 2018). "Billionaire family purchase some of NZ's best-known food brands". Stuff. Retrieved 14 April 2021.